- To be original, effective, to attract the attention of a potential consumer;
- To emphasize the characteristics of the product - its benefits, action, properties, use, result of application;
- Be patentable to prevent other manufacturers from using it;
- Conceptually fit for new products that can be added to the product line;
- Be technologically feasible and economically feasible, taking into account the prevailing features of the production of packaging.
The main principle in the work of packaging designers is to create a stable relationship "person product", while determining why the buyer buys this product and does not want to buy another. The answers to these questions can be obtained only by conducting serious marketing research. The more attention the designer pays to memorable elements, the more successful is the fate of the product on the market. Of course, the name of the product plays an important role in this. With an abundance of products, the names of the common language are sometimes not enough, and advertising specialists resort to word creation. In this case, attention is attracted, the degree of memorization, as well as the ease of pronunciation. Choosing the Custom CBD oil packaging is important for you. Design Is the Main Key Design starts to play a major role, as appearance is part of the offer as the consumer understands it. In this regard, the mutual influence of design and marketing is necessary, because it is impossible to sell goods without taking into account the requirements and wishes of buyers. Product packaging design must have the following properties: