- What are the core values of my brand? What packaging will highlight these values?
- What will find the greatest response from customers - sophisticated packaging or minimalism?
- What materials are appropriate for my business? Which packaging is better for the more expensive and cheaper items in my store?
- Do most buyers have specific requests, for example, to order as a gift? If so, can I customize the packaging for this purpose?
Quality packaging will help you become an unboxing hero even if it's not about popular bloggers. After all, everyone on social networks, especially on Instagram, loves to share cute and beautiful photos of recent purchases. The nicer the packaging, the higher the chance is that it will be shared with subscribers. Both the buyer is pleased, and for you free advertising. The chances of getting on social media are higher if you add neatly laid out printed materials to the box: instructions, a thank you with a personal appeal, or even a short history of your company. For the buyer, this will be a pleasant moment, and people are used to sharing pleasant moments. For Custom packaging this is essential now. Add Value with Gift Wrapping Shoppers are willing to put up with mediocre packaging when shopping for them. But when it comes to a gift, they will think twice about ordering a carelessly wrapped product. After all, packaging is exactly what creates a feeling of celebration and anticipation of a gift. And in certain categories, such as perfumery, premium stationery, expensive chocolate, and so on, packaging becomes a key selling point. People buy because the packaging has made them fall in love with itself, or rather, with your product. If you know for sure that the order is for a gift, you can add a congratulation card, which will be a pleasant surprise for the buyer: If gifts are often bought from you, pay attention to the packaging it will pay off handsomely. How to Use Packaging As a Marketing Tool Packaging requires a certain amount of skill. It's not just aesthetics, but balancing packaging costs, functionality and visual presentation. You also need to have a good understanding of customer requests in order to respond to them. Decide On Brand Values and Customer Needs Recently, Apple has been setting the trend in design, including in product design and packaging. The priority is for minimalism and high quality and laconic packaging. Before you blindly follow this trend, ask yourself: How does this positioning align with your brand values? Are buyers eager to see a design like this, or are they looking for something brighter? Minimalism for the sake of minimalism will not work: it does not by itself enhance the brand experience or tell your story. For example, if you are betting on smart consumption, the plastic and Styrofoam in the packaging will only alienate potential customers. Recycled paper, on the other hand, will add some popularity points to people who share similar values. Or if you sell jewelry, but they are not minimalistic, but bold and bright, then in the packaging you can afford pretentious and intricate moves that emphasize luxury. This goes perfect for the Custom CBD oil boxes also. Answers to the following questions will help you decide on your packaging style: