We live in an extremely stressful world. Every day people have to face different levels of stress starting from traffic on the way to the office and deadlines at work and ending up with growing social unrest and economical disability. The stress follows us everywhere causing severe health problems and relationship issues.
CBD products testing looks pretty promising if we talk about stress relief solutions. People who go through anxiety issues have widely claimed that CBD products have helped them to alleviate the symptoms and cope with anger and anxiety issues. But is this effect proven enough by clinical research, so it would be safe for you to use this imformation in your CBD business promotion?
A brief history of CBD
CBD is a cannabinoid that is found in the cannabis and hemp plants. It was first isolated in 1942, but at that time complex research of the positive effect of CBD on health and wellness was simply impossible. But the studies started to appear and develop, so during several decades, scientists focused exactly on studying of CBD effect on anxiety issues. In 1996 medicinal cannabis was finally legalized in California due to these kinds of research. On the one hand, it was the beginning of a long way of erasing the stigma connected with cannabis in general. On the other hand, it has to lead to legal confusion about farming, selling, and using cannabis-based products.
Is CBD effective against Anxiety?
Answering this question we need to take into consideration two important facts. First of all the clinical research still goes on and there is still no solid scientific conclusion that will directly point that CBD is effective or useless when we deal with anxiety issues. But on the other hand, there is a significant amount of data collected from people using CBD products. The percentage of positive feedback is so big that it simply cannot be ignored. So this might be exactly the case when we understand that clinical research and official claims might be stalled by many issues including democratic procedures. At the same, the amount of unofficial data makes it impossible to ignore.
Anyway, it is very important to inform your customers about the dosage and necessary routine of using CBD products. Careful consultations are not only an important part of the legal sale of CBD products. It is also a solid marketing instrument. Giving detailed consultations and advice about CBD products for anxiety issues builds an atmosphere of trust and care which is an ultimate element of all possible marketing strategies.
Another important thing is that branding and marketing CBD products you should always emphasize that CBD cannot be used as a medicine, food supplement,t or any other means that will cure or prevent any kind of illness.
Are there any side effects?
When we talk about side effects of any kind of treatment we need to remember that every case is unique. Therefore there may appear side effects. But the worldwide experience nowadays shows that side effects of CBD are much less severe than those usually caused by clinically approved treatment. It means that your regular antidepressant pill traditionally prescribed by therapists may cause much severe harm to your health than we have witnessed from CBD treatment until now. Possible side effects might include:
- Change of appetite
- Drowsiness
- Dry mouth
- Diarrhea
Of course, this list may be longer due to individual sensitivity or any kind of collateral factors in your diet of lifestyle.
When we talk about using CBD for solving any kinds of health issues and possible side effects that it might cause, it is important to understand the reasons for official restrictions. Just like you don`t want to deal with lawsuits, the government does not want to take responsibility for unproven claims. That is why the research goes on. But at the same time, it is important to understand that any kind of clinical research is a long resourceful process. That is why restrictions automatically appear not because the negative effect of some product is proven, but all the way around – because the positive one is still not carved in stone.
