- Together with marketing and technologists
- From packaging a unit of goods to transport packaging.
- Together with sellers
- Requirements for transport packaging from individual buyers.
- Together with transport engineers
- Shared with a warehouse
Packaging is both a banal and multifaceted topic. At first glance, the main purpose of packaging is to protect the product, but you need to understand that the main purpose of the product for its manufacturer is the joy of the consumer, and, accordingly, the opportunity to sell another product. Hence the 900 ml bottles as a way to keep up the price point, 800 g cheese lobster, as a way to sell a little more. That is, the dosage and the minimum quantity of the product are now such that the product sells better. And, accordingly, all other functions of packaging are usually directed at the enterprise for this. Therefore, logistics, presenting its requirements for packaging, necessarily takes into account the marketing goals and adapts to them. The Custom boxes are most important there. So, for example, sellers of CBD are interested in having as many CBD as possible in a box. And here we are limited only by the legislation of mainly different countries, in many countries this is 25 kg. Of course, not every package weighs 25 kg, but this is the maximum that we can afford. Of course, from the minimum packaging in which the goods are transported, the transport packaging will also occur, as a derivative. How the product arrives depends on how we see it on the counter. It is important where the goods come from, how we load them into the wagon, into the car, into the container. Well, what costs do we incur for the transportation of a unit of goods? Thus, forming the requirements from logisticians to packaging, we go through the next stage: